Independent software guides
Plain-English comparisons of the tools creators and small businesses rely on: what they really cost at your size, where they fall short, and who should skip them. We're starting with email marketing tools; more categories will follow as guides are published.
Browse the guides
Featured comparison · Email marketing
Kit or ActiveCampaign? Prices at 1,000 and 10,000 contacts, the 5-action cap on ActiveCampaign Starter, and which creators actually need its automation.
Published October 30, 2026 · Prices checked October 29, 2026
Read the comparison →Email marketing
Brevo's free plan caps you at 300 emails a day. How many days one send takes at your list size, what else eats the cap, and when Starter is worth paying for.
Published October 30, 2026 · 10 min read
Email marketing
Kit's free plan covers 10,000 subscribers but has no sequences or automations. What Free can't do, what Creator costs, and when upgrading pays off.
Published October 30, 2026 · 7 min read
Email marketing
Cheaper Mailchimp alternatives for 500 to 5,000 subscribers: Kit, Brevo, GetResponse, and ActiveCampaign compared on price, free plans, and switching effort.
Published October 30, 2026 · 11 min read
